Altering your website from the well known online corporate brochure to an online marketing and communication tool requires a well thought through strategy and planning. Optimising your site for the search engines is the first step, but creating an interactive communication between customers through f.i. community building is another. The initial setup and maintenance of a website can cost a lot of money, but with our SEM-program we create a large return on investment by increasing the quality traffic to the site.

Now that there are about 850 billion websites on the world wide web, 38 % percent of all publicity is being spent on search engine marketing in the United States. In order to attract some visitors to your site, you need to do more than sit and wait. But let's turn the process around: where would you turn on the web to find something you need, be it a service or a product? Most people turn to search engines several times a day and only look at the top search results.

Search engine marketing is the art and science to improve the visibility of a site in the most important search engines for certain keywords and keyword phrases.

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Virtual State offers different solutions with various steps, so customers can find your corporate website there where they look for it: in the search engines. These solutions will be different depending on the website. Every site has its specific problems and the solutions are worked out after an in depth audit of the site.

After the audit we create an action plan to optimise the site and its pages. The actions are divided over different fazes spread out in time. The solutions differ from a one time and stand alone optimisation to a full service solution with a permanent tracking of the results and constant alterations to the site’s code.

Traffic creation is part of a full search engine marketing program with three key points:

1.    SEO (search engine optimisation): we provide changes in the source code of the site to resolve possible accessibility issues with search engines. After these changes the site can be fully indexed by the search engines.

2.    SEA (search engine advertising): we set up an advertising campaign in the known search engines, with links to the customer’s site. The site is advertised in contextual content: amongst your competitors.

3.    Pay Per Click Advertising: after setting the budget we set up a program to give the site a fixed position in a search engine for a specific keyword.

Check the reference section for more examples.

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